If You're Not Obsessed, You'll Quit

Building something meaningful, whether it’s a business, a career, or a creative project, is one of the most challenging things you can do. The process is long, often unpredictable, and filled with setbacks that will test your resolve.

The truth is simple: if you don’t deeply love what you’re building, you won’t make it through the hardest moments.

Hardship is inevitable. Long hours, slow progress, and unexpected challenges are part of the process. The only way to endure and succeed is to have a passion strong enough to carry you through. Here’s why love for your work isn’t just helpful—it’s essential to keep going when things get difficult.

The Reality of Building From Scratch

Starting from nothing requires extraordinary effort. The initial excitement of a new idea can quickly fade when you’re faced with long hours, failed attempts, and slow progress.

Why Passion Matters